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Dolan, Rebecca Jobber, David Conduit, Jodie Snoj, Boris Berács, József Cox, Tony Kenny, Breda Goodman, Steve Ryan, Annmarie O'Loughlin, Deirdre Foley, Anthony Hooley, Graham Killian, Michelle Conduit, Jodie Fonfara, Krzysztof Hooley, Graham J. Fonfara, Krzysztof All co-authors performance market marketingmanagement marketing media international orientation privatisation social capability capabilities companies unternehmenserfolg foundations management resources global competition central method strategic konsumentenverhalten beziehungsmarketing unternehmensnetzwerk globalisierung globalization behaviour research network smes
Composed terms marketing management social web market orientation firm performance foundations marketing performance market consumer behaviour online marketing internet marketing relationship marketing business network ressourcenorientierter ansatz resource based view media engagement international performance role resources resources global global competition marketing capabilities privatisation method central eastern marketing capability orientation companies companies privatised dynamische kompetenzen dynamic capabilities telecommunications industry internationaler wettbewerb international competition competitive strategy strategisches management marketing creating creating contributing contributing consuming consuming behaviour behaviour rational rational affective affective appeals appeals social social media media facilitate facilitate engagement engagement social media communication communication strategies strategies engagement engagement future future research research directions directions social
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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata
John Fahy B: 1962 Biblio: Professor of Marketing, Department of Management & Marketing, University of Limerick, Ireland
Affiliations University of Limerick
Q112400657
Publishing years Series Routledge studies in international business and the world economy (2)