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professional serviceservice providerscustomer integrationculture impactimpact customercustomer motivationmotivation engageengage professionalservice enactmentskundenintegration konfigurationkonfiguration marktforschungsbranchecultural differencesdifferences customerspersonal informationrelationship marketinginterkulturelles managementcross cultural managementservice industrysupplier relationship managementbundling strategyenactments cultureenactments kundenbindungsmanagementkundenbindungsmanagement lösungenlösungen kundenintegrationkundenintegration internationaleninternationalen dienstleistungendienstleistungen theoretischetheoretische einordnungeinordnung motivemotive herausforderungenherausforderungen kundenintegrationmarktforschungsbranche datadata informationinformation knowledgeknowledge kundenintegrationmarktforschungsbranche describingdescribing solutionsolution orientedoriented relationshipsrelationships conceptconcept solutionsolution sellingselling theoreticaltheoretical considerationsconsiderations methods
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