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consumer behaviourclothing industryfashion marketchinese consumerschinese fashionfashion consumptionsupply chainconsumers fashionfashion brandstextile industrybrand imagetextile distributionevidence apparelmarket chinesebrand equitytextile appareldomestic fashionsupplier relationship managementcorporate social responsibilitysocial webtextiles marketbrand managementcosmopolitans carecare worldworld effecteffect cosmopolitanismcosmopolitanism consumptionconsumption sustainablesustainable apparelapparel copingcoping covidcovid pandemicpandemic evidenceapparel industryindustry bangladeshbangladesh chinachina investigatinginvestigating rolerole apparelapparel suppliersupplier satisfactionsatisfaction developingdeveloping collaborativecollaborative buyerbuyer suppliersupplier relationshiprelationship powerpower dependencydependency perspectiveperspective empiricalempirical investigationinvestigation effectivenesseffectiveness costcost transparencytransparency evidenceapparel brandsbrands investigatinginvestigating determinantsdeterminants usingusing clothingsubscription rentalrental servicesservices perspectivechinese youngyoung consumersconsumers crosscross culturalcultural examinationexamination priceprice fashionfashion shoppingshopping chinesemarket examiningexamining relationshipsrelationships brandequity dimensionsempirical evidencefast fashionfashion supplierfirms case
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