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Alexander Rühle
Prof. Dr.
Biblio: Forschungsschwerpunkte: TechnolODlogieakzeptanz neuer Medien, Branding sowie Preispolitik im E-Commerce ; Aus Freiburg
Profession
Hochschullehrer
Betriebswirt
Affiliations
HMKW Hochschule für Medien, Kommunikation und Wirtschaft
Universität zu Köln. Wirtschafts- und Sozialwissenschaftliche Fakultät
Universität zu Köln. Lehrstuhl für Allgemeine BWL, Marketing und Markenmanagement
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