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Monika Hestad
Dr.
B:1977Ulsteinvik Biblio: Marken- und Designstrategin Place of Activity: London Place of Activity: Oslo
Monika Hestad (born 8 March 1977) is a Norwegian industrial designer and researcher. Hestad was educated at the Oslo School of Architecture and Design and received a Master of Industrial Design degree (sivilindustridesigner) in 2002. She was awarded a doctorate (Ph.D.) from the same institution in 2008. Hestad has practiced as an industrial designer and consultant since 2001. Hestad's research has examined the interaction between industrial design and brand building. These fields have in the past been the domain of industrial designers and marketing professionals respectively, and the interaction between them has been limited. Through her doctoral research and several articles Hestad developed models to illustrate the role of the product's form in the strengthening of a brand. The research has primarily been directed at the strategic level within theory and practice, and looked at what implications the brand context has for industrial designers' treatment of form. She has nevertheless also made findings that are relevant to industrial designers and companies on a tactical level. As part of her doctoral research Hestad also investigated how end user involvement in all stages of a product life cycle changes the assumptions of the design process. Her book Branding and Product Design: An integrated perspective (2013) provides a summary of her research and how her findings are relevant for designers, marketers and managers. From 2002 to 2003 Hestad was part of a commission appointed by the Norwegian Government (Council of State) to suggest a new Higher Education Act for Norway. The commission, headed by Anders Chr. Stray Ryssdal, produced Official Norwegian Report NOU 2003:25 which led to the Parliament passing a new comprehensive Higher Education Act in 2005. Hestad resides in London, where she leads the consultancy Brand Valley Design and a lectures at Central Saint Martins. (Source: DBPedia)
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