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Belk, Russell W. Botti, Simona Pechmann, Cornelia Gretzel, Ulrike Gambetti, Rossella MacInnis, Deborah J. Fischer, Eileen Lehmann, Donald R. Lynch, John G. Kornum, Niels Jones, Richard Al Zagir, Nadia Anthoni, Kristine Langhe, Bart de Gambetti, Rossella C. Fernbach, Philip M. Lichtenstein, Donald R. Sheth, Jagdish N. Parmentier, Marie-Agnès Cova, Bernard Perren, Rebeca Walker Reczek, Rebecca Scaraboto, Daiane Hoffman, Donna L. Morwitz, Vicki G. Giesler, Markus Seraj-Aksit, Mina Puntoni, Stefano Weijo, Henri Chimenti, Paula Ferreira, Daniela Abrantes Liu, Chihling Hoffman, Donna Morwitz, Vicki Shankar, Avi All co-authors research consumer konsumentenverhalten qualitative netnography relevant social media book boundary breaking impact researchers readers marktforschung markenführung activism service marketing new management understanding using commentary boundaries practitioners marketingmanagement power theorizing virtual business practice reality creating algorithmic platform assemblages core conceptions directions era work youtube utopianism profanation clicktivism capitalist critique platforms post utopia
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Robert V. Kozinets Prof. Dr. Alternative spellings: Robert Kozinets B: 1964 Biblio: Marketingexperte und -berater; Professor für Marketing an York University's Schulich School of Business; Erfinder der Netnography
Profession Marketingberater Außerordentlicher Professor
Affiliations University of Southern California Schulich School of Business
Q2157894
Publishing years Series Legends in consumer behavior (1) 
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