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consumer behaviourkulturelle identitätcultural identityadvertising effectsmarketing managementsales promotionsocial webmobile businesscustomer satisfactionretail tradenational cultureislamic financefood consumptioninternational marketingrelationship marketingislamisches finanzsystemsoziale wertesocial valuesinternationales marketingelectronic bankingoffice spacecultural valuesservice qualityadvertising chinahong kongnew zealandhigher education institutiontelevision advertisingcountries roleislamic financialfinancial productsasia chineseconsumer cultureislamic mobilemobile phoneoffensive advertisingchina empiricalempirical evidenceconfucian chopstickschopsticks marketingtelevision commercialsonline handelonline retailinghotel industrycorporate reputationpls semwillingness to paysoziales netzwerksocial networksoziale beziehungensocial relationsvirales marketingviral marketingislamische staatenislamic countriesfood marketvideo gamee learningfirm performanceuniversity education
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