Click on a term to reduce result list
The result list below will be reduced to the selected search terms. The terms are generated from the titles, abstracts and STW thesaurus of publications by the respective author.
consumer behavioursocial webadvertising effectsonline marketinginternet marketingartificial intelligencemarketing managementmarketing sciencekünstliche intelligenzproceedings worldworld marketingmarketing congresseditor deskacademy marketingrelationship marketingsocial mediaconsumer behaviornative advertisingdiversity managementretail tradesupplier relationship managementgenerative aicustomer servicemachine learningshape futureinfluencer marketingvideo advertisementsservice failurecustomer rightright marketingdynamic businessbusiness worldvolume includesincludes proceedingscongress heldfocus conference
b
Match by:
Sort by:
Records:
64 records from EconBiz based on author Name
1. Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L.; Pitt, Leyland F.;2023
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
2. Diversity in the digital age : how consumers respond to diverse virtual influencers
Ferraro, Carla; Sands, Sean; Zubcevic-Basic, Nives; Campbell, Colin L.;2024
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
3. The MADE framework : best practices for creating effective experimental stimuli using generative ai
Berlo, Zeph M. C. van; Campbell, Colin L.; Voorveld, Hilde;2024
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
4. Principles for advertising responsibly using generative AI
Sands, Sean; Campbell, Colin L.; Ferraro, Carla; Demsar, Vlad; Rosengren, Sara; Farrell, Justine Rapp;2024
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
5. Sonic sensations : navigating the mixed outcomes of ASMR in retail advertising
Cohen, Justin; Sands, Sean; Campbell, Colin L.; Mavrommatis, Alexis;2024
Type: Aufsatz in Zeitschrift; Article in journal;
Availability:
Link 6. The paradoxes of generative AI-enabled customer service : a guide for managers
Ferraro, Carla; Demsar, Vlad; Sands, Sean; Restrepo, Mariluz; Campbell, Colin L.;2024
Type: Aufsatz in Zeitschrift; Article in journal;
Availability:
Link 7. Tricks of the trade : understanding and utilizing influencer tactics to improve retailer performance
Rosengren, Sara; Campbell, Colin L.; Farrell, Justine Rapp;2024
Type: Aufsatz in Zeitschrift; Article in journal;
Availability:
Link 8. Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia; Plangger, Kirk; Cai, Feng; Campbell, Colin L.; Pitt, Leyland F.;2023
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
9. Buffer bots : the role of virtual service agents in mitigating negative effects when service fails
Sands, Sean; Campbell, Colin L.; Plangger, Kirk; Pitt, Leyland F.;2022
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
Citations: 10 (based on OpenCitations)
10. Unreal influence : leveraging AI in influencer marketing
Sands, Sean; Campbell, Colin L.; Plangger, Kirk; Ferraro, Carla;2022
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link