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Years of publications: 2016 - 2024
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Marco Pichierri
Dr.
Biblio: holds a Master Degree in Business Management at the University of Salento in Lecce, Italy. He is currently a doctoral student in Business Economics at the Dept. of Management, Economics, Mathematics, and Statistics of the University of Salento, Lecce (Italy) ; His research interests fall in the areas of consumer behavior and advertising effectiveness.
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