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Valarie Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithml is an expert in the area of services marketing and service quality. In the 1980s Zeithaml and her co-authors developed SERVQUAL, a quality management framework for services. She was named a Thomson Reuters Highly Cited Researcher in the report on "The World's Most Influential Scientific Minds." (Source: DBPedia)
Q1575555
Publishing years
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2023
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2020
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2018
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2017
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2013
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2010
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2009
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2006
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2004
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2003
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2001
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2000
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1996
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1994
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1990
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1988
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1987
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1986
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1985
Series
Report / Marketing Science Institute (5)
McGraw-Hill Higher Education (1)
McGraw-Hill series in marketing (1)
Working paper / Marketing Science Institute, Research Program (1)
The result list below will be reduced to the selected search terms. The terms are generated from the titles, abstracts and STW thesaurus of publications by the respective author.
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