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GND: 114072477


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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata

Jens Pätzmann


Dr. phil.

Alternative spellings:
Jens U. Pätzmann
Jens Uwe Pätzmann

B: 1964 Hamburg
Biblio: Professor für Marketing und Wirtschaftskommunikation an der Hochschule Neu-Ulm (HNU), Leiter des Kompetenzzentrum für Marketing & Branding (seit 2000); Vorsitzender des Beirats der ovummarken strategieberatung gmbh, Neu-Ulm (seit 2008) ; Wirtschaftswissenschaftler

Profession

  • Economist
  • Affiliations

  • Fachhochschule Neu-Ulm
  • External links

  • Gemeinsame Normdatei (GND) im Katalog der Deutschen Nationalbibliothek
  • Deutsche Digitale Bibliothek
  • Virtual International Authority File (VIAF)
  • International Standard Name Identifier (ISNI)


  • Publishing years

    1
      2024
    4
      2023
    3
      2020
    1
      2019
    8
      2018
    3
      2016
    3
      2015
    6
      2014
    5
      2012
    1
      2008
    1
      1993

    Series

    1. Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie (7)
    2. essentials (4)
    3. HNU working paper (1)
    4. Management for Professionals (1)
    5. Business Guides on the Go (1)
    6. Essentials (1)