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Sven Reinecke
Prof. Dr.
B:1967Wolfsburg Biblio: Prof. Univ. St. Gallen; Leiter des Kompetenzzentrum für Marketing Performance Management; Schwerpunkte: Marketingcontrolling, Marketingaudit, Marketingstrategie und -planung, aufgabenorientiertes Marketing, Kundenbindung
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