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Boztuğ, Yasemin Temme, Dirk Görz, Nicole Temme, Dirk Annacker, Dirk Klapper, Daniel Silberhorn, Nadja Williams, John R. Kreis, Henning Wagner, Udo Silberhorn, Nadja Temme, Dirk Kreis, Henning Heiman, Amir Paulssen, Marcel Abe, Makoto Cooper, Lee G. Boztuĝ, Yasemin Albers, Sönke Diamantopoulos, Adamantios Fritz, Wolfgang Trommsdorff, Volker Joerges, Bernward Wiebach, Nicole Schwalbach, Joachim Kalweit, Lea Wiebach, Nicole Tischer, Sven Kamlage, Kerstin Homburg, Christian Weiss, Christina A. Schuster, Helmut Hammann, Peter Erichson, Bernd Kordina-Hildebrandt, Ilse Buzzell, Robert Dow Boyd, D. Eric Boztuǧ, Yasmin Michaelis, Lea Silberhorn, Nadja Dannewald, Till Farris, Paul W. Bauer, András Diels, Jana Luisa Raman, Kalyan Dannewald, Till Tischer, Sven Bleicker, Ulrike All co-authors model data models product category logit nested konsumentenverhalten choice consumer marktforschung empirical different effects study
Composed nested logit consumer behaviour market research structural equation model cross category brand choice category brand structural equation brand loyal logit modell causality analysis logit model equation models utility maximization monte carlo simulation cluster analysis success factor brand equity pls path path modeling finite mixtures fast moving moving consumer choice behavior utility function simulation study estimation theory measurement models monte carlo product quality loyal customers exchange rate relationship marketing retail assortment nichtparametrisches verfahren nonparametric statistics multivariate analyse critical incidents corporate reputation shareholder value new brand choice data fortune reputationsindex estimation nested model specifications specifications software software particularities covariance structure structure analysis modeling software marketing management loyal purchase purchase behavior models finite empirical applications stochastic utility consumer brand scanner panel consumer goods marketing mix marketing tools loyal brand panel data global utility specifications nested maximization nested non normalized normalized nested estimation results formative indicators unobserved heterogeneity finite mixture market share marketing theory pc software marketing risk applications agriculture carlo study inter store store price multi group entry new
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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata
Lutz Hildebrandt Prof. Dr. B: 1945 Biblio: Professor für Betriebswirtschaftslehre, Marketing
Affiliations Humboldt-Universität zu Berlin Technische Universität Berlin
Q131698160
Publishing years Series SFB 649 discussion paper (16) Discussion papers of interdisciplinary research project 373 (11) Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse (9) Discussion paper / Humboldt-Universität zu Berlin, SFB 649 Economic Risk (7) Annual Review of Resource Economics, Forthcoming (1) SpringerLink / Bücher (1) Gabler-Edition Wissenschaft / Schriften zur quantitativen Betriebswirtschaftslehre (1) IIUG reports / Internationales Institut für Umwelt und Gesellschaft, Wissenschaftszentrum Berlin (1) Vertriebswirtschaftliche Abhandlungen (1) CECP Technical Reports, Papers from the International Institute for Environment and Society of the Science Center Berlin (1) Schriftenreihe des Instituts für Betriebswirtschaftliche Forschung an der Universität Zürich (1) Diskussionspapiere der Wirtschaftswissenschaftlichen Dokumentation der Technischen Universität Berlin (1) 
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