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Andreas Hesse
PhD (Dr. rer. pol.)
Alternative spellings: A. Hesse
Biblio: Professor für Allgemeine BWL, insbesondere Marketing. Forschungsschwerpunkt: Auswirkungen der Digitalisierung auf Organisationen und Systeme; Forschungsinteressen: Green Marketing, Nachhaltigkeitsmarketing, Demarketing Brand, Brand Management, Digital Commerce u.a. Place of Activity: Koblenz
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