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James Fitchett
Prof.
Biblio: James Fitchett has been Professor of Marketing and Consumer Research at Leicester University. He has previously held positions in marketing at the University of Stirling, University of Exeter, and Nottingham University Business School. His research is part of a growing movement that aims to examine the nature of markets and marketing and their consequences in terms of business practices and performance, as well as broader social, political and cultural consequences. His current research focuses in on critical readings of marketing management and consumer research. He co-edited the Journal of Consumer Behaviour (2006-2010), is currently associate editor for Marketing Theory, and is co-author of 'Marketing: A Critical Textbook' (Sage 2010).
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