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Dichtl, Erwin Böcker, Franz Ivens, Björn Sven Bauer, Hans H. Beinert, Markus Haas, Alexander Anselstetter, Sabine Brielmaier, Andreas Dorsch, Susanne Metz, Robert Kusterer, Marion Albers, Sönke All co-authors marketing preismanagement marketingmanagement preispolitik beziehungsmarketing konsumentenverhalten pricing einzelhandel empirische ergebnisse kongress marktforschung instrumente
Composed pricing strategy marketing management relationship marketing consumer behaviour market research physical distribution consumer goods marketing business process management handbuch preispolitik key account business economics retail trade supplier relationship management grundprinzipien marketing digitalen bildergeschäfts innovatives marketing account management
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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata
Hermann Diller Prof. Dr. Dr. h.c. Alternative spellings: H. Diller B: 1945 Biblio: Promotionsort: Erlangen; Professur für Betriebwirtschaftslehre, insbesondere Marketing; Hochschule der Bundeswwehr, Hamburg; Universität der Bundeswehr, Hamburg, 1980-1990
Profession Economist Betriebswirt
Affiliations Friedrich-Alexander-Universität Erlangen-Nürnberg. Betriebswirtschaftliches Institut Wissenschaftliche Gesellschaft für Innovatives Marketing Deutschland. Hochschule Hamburg (Bundesrepublik) Deutschland. Universität Hamburg (Bundesrepublik)
Publishing years Series Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing (31) Marketingforschung aktuell (23) Schriften zum Marketing (19) Kohlhammer Edition Marketing (5) Kohlhammer-Edition Marketing (2) Arbeitspapier / Institut für Marketing, Universität der Bundeswehr Hamburg (2) Springer eBook Collection / Business and Economics (1) Arbeitspapiere / Poeschel-Verlag (1) Schriften des Fachbereichs Wirtschafts- und Organisationswissenschaften der Hochschule der Bundeswehr Hamburg (1) Arbeitspapiere (1) 
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