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De Chernatony, Leslie Christopher, Martin Wilson, Hugh Dunbar, Ian Leppard, John Smith, Brian Ward, Keith Dunbar, Ian Meldrum, Mike Rogers, Beth Woodburn, Diana Morris, Peter Mouncey, Peter Payne, Adrian Smith, Brian David Smith, Brian D. Payne, Adrian Tideman, Christopher C. S. Woodburn, Diana Majaro, Simon Bass, Margrit Bass, Margrit Wilson, Hugh Keegan, Warren J. Keegan, Warren J. Wilson, Hugh Brown, Linden Simms, Jane MacDonald, Malcolm E. Cavusgil, S. Tamer Brown, Linden Oliver, Grant Hammerschmidt, Maik Kitchen, Philip J. Ward, Keith Ward, Keith Ryals, Lynette. Bauer, Hans H. Ryals, Lynette Daniel, Elizabeth Vrontis, Demetris Mouncey, Peter Frow, Pennie Meldrum, Mike All co-authors marketing plans marketingmanagement market guide segmentation key account creating new prepare strategic use service strategy marktsegmentierung value profit brands business markenartikel complete diligence powerful step process research markets customer marketingkonzept strategies services share price practical plan marketingstrategie profitable understanding practice effectiveness einführung consumer industrial approach audit directors brand unternehmensbewertung risikomanagement produktmanagement kundengruppenmanagement finance shareholder concepts based
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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata
Malcolm McDonald Prof. Alternative spellings: Malcolm Mc Donald M. H. B. McDonald Malcolm H. McDonald Malcolm MacDonald Malcolm Mc Donald Malcolm H. B. McDonald B: 1938
Profession Economist Führungskraft
Affiliations Cranfield School of Management
Q6742490
Publishing years Series The best of long range planning (2) The marketing series / Professional development (1) EBSCOhost eBook Collection (1) Marketing (1) CIM professional (1) Metropolitan professional (1) Cranfield management series (1) The Marketing series / Professional development (1) Macmillan business (1) The Marketing series (1) 
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