Please select the name from the list. If the name is not there, means it is not connected with a GND -ID?
GND: 118525190
Click on the author name for her/his data, if available
List of co-authors associated with the respective author. The font size represents the frequency of co-authorship.
Click on a term to reduce result list
The result list below will be reduced to the selected search terms. The terms are generated from the titles, abstracts and STW thesaurus of publications by the respective author.
b
Match by:
Sort by:
Records:
The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata
Ernest Dichter (14 August 1907 in Vienna – 21 November 1991 in Peekskill, New York) was an American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business — in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant influence on the practices of the advertising industry in the twentieth century. Dichter promised the "mobilisation and manipulation of human needs as they exist in the consumer". As America entered the 1950s, the decade of heightened commodity fetishism, Dichter offered consumers moral permission to embrace sex and consumption, and forged a philosophy of corporate hedonism, which he thought would make people immune to dangerous totalitarian ideas. (Source: DBPedia)