237 records from EconBiz based on author Name

1. Reshoring : a road to Industry 4.0 transformation

Gupta, Suraksha; Wang, Yichuan; Czinkota, Michael R.;
2023
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
Citations: 1 (based on OpenCitations) Cited By

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2. Sustained competitive advantage for sustainable hospitality and tourism development : a stakeholder causal scope analysis

Christofi, Michael; Vrontis, Demetris; Shams, Riad; Belyaeva, Zhanna; Czinkota, Michael R.;
2022
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
Citations: 2 (based on OpenCitations) Cited By

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3. An international perspective on commodity marketing

Czinkota, Michael R.; Enke, Margit;
2022
Type: Aufsatz im Buch; Book section;
Availability: Link

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4. Guest editorial: systematic literature reviews in international marketing : from the past to the future and beyond

Vrontis, Demetris; Hulland, John; Shaw, Jason D.; Gaur, Ajai S.; Czinkota, Michael R.; Christofi, Michael;
2022
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link

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5. Special issue: systematic literature reviews in international marketing, from the past to the future and beyond part 2

Vrontis, Demetris; Hulland, John; Shaw, Jason D.; Gaur, Ajai S.; Czinkota, Michael R.; Christofi, Michael;
2022
Type: Aufsatzsammlung; Beiträge ; Einzelbeiträge; Sammelwerk ;
Availability: Link

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6. Exploring periphery-core dynamics in international management : a review, characterizations, and future research agenda

Khan, Zaheer; Wu, Jie; Khan, Huda; Amankwah-Amoah, Joseph; Czinkota, Michael R.; Zahoor, Nadia;
2024
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link

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7. Marketing management : past, present and future

abstract

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application.

Czinkota, Michael R.; Kotabe, Masaaki; Vrontis, Demetris; Shams, S. M. Riad;
2021
Type: Lehrbuch; Kompendium ;
Availability: Link
Citations: 3 (based on OpenCitations) Cited By

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8. International business

abstract

"We are grateful for the leadership position you, our market, have awarded to this book. Best-selling status in the international business field imposes an obligation to deliver cutting-edge innovations and improvements in terms of content as well as presentation. We honor your trust by doing our best to delight you through our presentation of conceptually sound, reality-based knowledge and by simplifying your task as students and teachers of international business. In this spirit of innovation, we offer you yet more value through International Business, 9th Edition."

Czinkota, Michael R.; Ronkainen, Ilkka A.; Gupta, Suraksha;
2021
Type: Lehrbuch; Textbook;
Availability: Link
Citations: 2 (based on OpenCitations) Cited By

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9. Marketing Management : Past, Present and Future

abstract

Chapter 1: An Overview of Marketing -- Chapter 2: Marketing Planning -- Chapter 3: Understanding the Market Environment and the Competition -- Chapter 4: Understanding the Buyer -- Chapter 5: Marketing Research and Information -- Chapter 6: Estimating the Market Demand -- Chapter 7: Market Segmentation, Positioning, and Branding -- Chapter 8: Product and Service Decisions -- Chapter 9: New Products -- Chapter 10: Pricing Decisions -- Chapter 11: Distribution and Supply Chain Management -- Chapter 12: Designing Effective Promotion and Advertising Strategies -- Chapter 13: Direct Marketing, Sales Promotion, and Public Relations -- Chapter 14: Selling and Sales Management -- Chapter 15: The Future of Marketing -- Case 1: Yo Man, It’s Yao Ming -- Case 2: BMW Marketing Innovation -- Case 3: It Is Not on the Shelf! Is It? – How Marketing Myopia Occurs -- Case 4: Citibank N.A. in Japan -- Case 5: Gap Inc -- Case 6: The Value-Breeding Bond Network of Hawthorn: A Relationship Marketing Context in a Business-to-Business Setting -- Case 7: Marketing and the Environment: Tuna versus Dolphins -- Case 8: The Embryonic Phase of Spectrum Color -- Case 9: Implications of the Ancient Business Concepts for Contemporary Markets: Background and a Case Example -- Case 10: Will Natural Diamonds Remain Forever -- Case 11: Does Mattel Sell Dolls or Dreams -- Case 12: The Changing Global Context: A Philosophical Approach to Deal with the Embryonic Market Environment -- Glossary -- Company Index -- Name Index -- Subject Index.

Czinkota, Michael R.; Kotabe, Masaaki; Vrontis, Demetris; Shams, S. M. Riad;
2021
Availability: Link
Citations: 3 (based on OpenCitations) Cited By

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10. Strategic agility in international business : a conceptual framework for "agile" multinationals

Shams, Riad; Vrontis, Demetris; Belyaeva, Zhanna; Ferraris, Alberto; Czinkota, Michael R.;
2021
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link
Citations: 102 (based on OpenCitations) Cited By

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