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Wagner, Stefan Netzer, Oded Klapper, Daniel Claussen, Jörg Helmers, Christian Iaria, Alessandro López Vargas, Kristian Ascarza, Eva Nair, Harikesh Levav, Jonathan Haefele, Stacey Zhang, Ruizhi Jayaraman, Neeraj Wentzel, Daniel Bates, Kenneth Campbell, Colin L. Huh, Ji Young Zhang, Ruizhi (Rachel) Pape, Louis-Daniel Chaney, Allison Pape, Louis All co-authors game product free price framework users social field run digital effect freemium promotions evidence customer profit increases activity premium purchases conversion preismanagement feldforschung services discrimination mobile settings behavior optimal increase term consumers customers base features analysis scheme application viral usage konsumentenverhalten data puzzle algorithmic assortative twofold gap
Composed freemium pricing field experiment free product pricing strategy field research big data customer retention field experiments framework analysis pricing scheme viral activity consumer behaviour price discrimination mobile puzzle puzzle game digital social twofold effect freemium settings large scale scale field game developer optimal uniform uniform pricing longer term game difficulty long run product features video game discrimination big data evidence evidence mobile algorithmic assortative matching digital social medium effect customer retention freemium price promotions promotions freemium pricing evidence evidence large new users game significantly revenues advertising monetary losses premium services customers who base version consumers inter inter temporal price variation base product firms commonly commonly run run field experiments improve improve freemium pricing schemes schemes lack lack framework analysis goes goes directly directly measurable measurable outcomes outcomes focuses focuses longer term profit profit aim aim gap gap structuring structuring existing existing knowledge knowledge freemium pricing stylized stylized framework framework apply apply proposed proposed framework analysis field experiment contrasts contrasts variations variations freemium scheme comprises comprises users users software software application application findings findings indicate indicate reduction increases conversion reduces usage
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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata
Julian Runge Dr. rer. pol. Alternative spellings: J. Runge Biblio: Promotion, Wirtschaftswissenschaften, Humboldt-Universität zu Berlin, 2020
Profession Economist
Affiliations Duke University. Fuqua School of Business Rheinisch-Westfälische Technische Hochschule Aachen Humboldt-Universität zu Berlin
Q133355616
Publishing years Series Columbia Business School Research Paper (1) Working papers / Harvard Business School, Division of Research (1) Stanford University Graduate School of Business research paper (1) Humboldt University Berlin, School of Business and Economics, Institute of Marketing Working Paper (1) Discussion papers / CEPR (1) ESMT working paper (1) 
The result list below will be reduced to the selected search terms. The terms are generated from the titles, abstracts and STW thesaurus of publications by the respective author.
