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George S. Day
Prof. Prof.
Alternative spellings: George Day
B:1937 Biblio: Geoffrey T. Boisi Emeritus Professor, The Wharton School, University of Pennsylvana, USA (2022)
George S. Day is an educator and consultant in the fields of marketing, strategy and innovation management. He is the Geoffrey T. Boisi Professor Emeritus at the Wharton School of the University of Pennsylvania. He founded the Mack Institute for Innovation Management at the Wharton School, where he is presently Faculty Emeritus in Residence. He is best known for the concept of market-driven strategy and organization, and the outside-in approach to strategy. With Paul Schoemaker, he introduced the concept of peripheral vision of organizations, which has been broadened to organizational vigilance and preparedness for a turbulent future. His research and consulting interests focus on competitive strategies in global markets, innovation and organic growth, marketing management, strategic-making processes and methods, foresight capabilities, and organizational change. (Source: DBPedia)
Q5544146
Publishing years
1
2023
2
2022
1
2021
4
2020
3
2019
2
2016
2
2014
4
2013
3
2011
1
2010
7
2009
1
2008
2
2007
1
2006
1
2005
1
2004
1
2003
2
2002
2
2001
3
2000
3
1999
4
1998
1
1997
2
1995
1
1993
5
1990
1
1989
2
1988
1
1987
4
1986
1
1984
2
1983
2
1980
1
1976
1
1974
1
1970
Series
Report / Marketing Science Institute (4)
Wiley series in marketing (2)
Management on the cutting edge (1)
Legends in marketing (1)
Strategic management policy and planning : a multivolume treatise (1)
Strategic management policy and planning (1)
West series on strategic market management (1)
Working paper / Marketing Science Institute, Research Program (1)