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GND: 120573967X


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Gregor Hopf


Prof. Dr.

Biblio: Schwerpunkte der Lehre und Forschung: Erfolgsfaktoren und Nutzerverhalten im E-Business und Service-Management, Online- und Social-Media-Marketing sowie Customer-Relationship-Management, leitet das Department für Medienmanagement und IT an der HSBA Hamburg School of Business Administration

Profession

  • Hochschullehrer
  • Economist
  • Affiliations

  • Duale Hochschule Baden-Württemberg
  • HSBA Hamburg School of Business Administration
  • External links

  • Gemeinsame Normdatei (GND) im Katalog der Deutschen Nationalbibliothek
  • Deutsche Digitale Bibliothek
  • Virtual International Authority File (VIAF)


  • Publishing years

    1
      2023
    2
      2021
    2
      2019
    1
      2010

    Series

    1. essentials (2)
    2. Springer eBooks / Business and Economics (1)