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GND: 1213916089


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consumer behavioursocial webafrica chapterbrand imagebrand managementsouth africasocial mediaafrica publicuse socialmedia publicsector africarelationship marketinge governmentbased brandbrand equitymedia africapublic sectorbrand preferencerepurchase intentiononline marketinginternet marketingvirales marketingviral marketinggeneration ypurchase decisiongrocery retailerretailer brandbrand performancesperformances brandbrand personalitiespersonalities marketingmarketing offeringsofferings sociosocio demographicdemographic consumerconsumer productproduct relatedrelated driversdrivers mobilemobile paymentpayment useuse reusereuse theoriestheories explanationsexplanations internalinternal brandingbranding universityuniversity businessbusiness buildingbuilding gaininggaining employeeemployee basedequity socialsector perspectivesperspectives contemporarycontemporary issuesissues cosmeticscosmetics behaviourbehaviour generatedgenerated socialmedia advertisingadvertising womwom femalefemale millennialsconsumer brandengagement explaininggeneration southsouth africansafricans lovelove satisfactionsatisfaction samsungsamsung phonephone brandbrand usingusing consumptionconsumption valuemeasuring sourcesoutcomes customerindustry marketingsocio psychologicalfactors influencingorganic foodpost purchasepurchase outcomeslife coursetheories southjustification generationalcohort segmentationchapter overviewsector danceafrica
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Years of publications: 2015 - 2024

The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata

Helen Inseng Duh


Prof., PhD

Alternative spellings:
Helen Inseng Duh
Helen Duh
Helen I. Duh

Biblio: Marketing Department, University of the Witwatersrand, Johannesburg, South Africa

Profession

  • Economist
  • External links

  • Gemeinsame Normdatei (GND) im Katalog der Deutschen Nationalbibliothek
  • Open Researcher and Contributor ID (ORCID)
  • NACO Authority File
  • Virtual International Authority File (VIAF)


  • Publishing years

    2
      2024
    2
      2023
    4
      2021
    2
      2019
    2
      2015

    Series

    1. Palgrave Studies of Public Sector Management in Africa (1)