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Jonah Berger
Alternative spellings: Zhona Bjergjer Žona Berger
Biblio: Marketing Prof. at the Wharton School of the Univ. of Pennsylvannia
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Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, an internationally best-selling author, and an expert on change, word of mouth, viral marketing, social influence, and how products, ideas, and behavior catch on. He has published over 50 articles in academic journals, and has written for The New York Times, Wall Street Journal, and Harvard Business Review. Over a million copies of his books Contagious: Why Things Catch On, Invisible Influence: The Hidden Forces that Shape Behavior, and The Catalyst: How to Change Anyone's Mind are in print in over 35 countries around the world. Berger often keynotes major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organization's like Apple, Google, Nike, Amazon, GE, 3M, and the Gates Foundation. (Source: DBPedia)
Q16246932
Publishing years
1
2024
8
2023
2
2022
3
2021
2
2020
Series
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology (1)
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