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64 records from EconBiz based on author Name
1. Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L.; Pitt, Leyland F.;2023
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
2. Diversity in the digital age : how consumers respond to diverse virtual influencers
Ferraro, Carla; Sands, Sean; Zubcevic-Basic, Nives; Campbell, Colin L.;2024
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
3. The MADE framework : best practices for creating effective experimental stimuli using generative ai
Berlo, Zeph M. C. van; Campbell, Colin L.; Voorveld, Hilde;2024
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
4. Principles for advertising responsibly using generative AI
Sands, Sean; Campbell, Colin L.; Ferraro, Carla; Demsar, Vlad; Rosengren, Sara; Farrell, Justine Rapp;2024
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
5. Sonic sensations : navigating the mixed outcomes of ASMR in retail advertising
Cohen, Justin; Sands, Sean; Campbell, Colin L.; Mavrommatis, Alexis;2024
Type: Aufsatz in Zeitschrift; Article in journal;
Availability:
Link 6. The paradoxes of generative AI-enabled customer service : a guide for managers
Ferraro, Carla; Demsar, Vlad; Sands, Sean; Restrepo, Mariluz; Campbell, Colin L.;2024
Type: Aufsatz in Zeitschrift; Article in journal;
Availability:
Link 7. Tricks of the trade : understanding and utilizing influencer tactics to improve retailer performance
Rosengren, Sara; Campbell, Colin L.; Farrell, Justine Rapp;2024
Type: Aufsatz in Zeitschrift; Article in journal;
Availability:
Link 8. Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia; Plangger, Kirk; Cai, Feng; Campbell, Colin L.; Pitt, Leyland F.;2023
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
9. Buffer bots : the role of virtual service agents in mitigating negative effects when service fails
Sands, Sean; Campbell, Colin L.; Plangger, Kirk; Pitt, Leyland F.;2022
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
Citations: 10 (based on OpenCitations)
10. Unreal influence : leveraging AI in influencer marketing
Sands, Sean; Campbell, Colin L.; Plangger, Kirk; Ferraro, Carla;2022
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link