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franchise networksagency theorycorporate governancebusiness networkmanaging cooperativescooperatives franchisesfranchises alliancesfranchise contractingcontractual restraintsprinzipal agent theorieinternational businessalliances internationalvalue creationreal optionsdeterminants contractualrestraints franchisestakeholder theorystrategische allianzstrategic alliancemultinationales unternehmentransnational corporationinter firm cooperationinternationale geschäftsbeziehungeninternationale unternehmenskooperationinternational business cooperationbetriebliche wertschöpfungtransaction costscontract lawfranchisees multiplemultiple stakeholderstakeholder rolesroles perceptionsperceptions conflictconflict franchisenetworks multiplemultiple controlcontrol strategiesstrategies franchisorfranchisor performanceperformance performanceperformance effectseffects authoritativecontractual relationalrelational controlcontrol mechanismsmechanisms networksnetworks internationalbusiness managingbusiness governanceinternational franchisecombining valuecreation valuevalue appropriationperspectives multilateral
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