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GND: 1226603939


Click on a term to reduce result list Information symbol The result list below will be reduced to the selected search terms. The terms are generated from the titles, abstracts and STW thesaurus of publications by the respective author.

consumer behaviourwarmth competencetime moneypersonality psychologybrand imageframed prosocialattitudes decisionsmixed emotionseffect drivenframed productsprospect theorybrand managementfeeling powerfulproduct attitudespersonal connectiongiving timebrand personalityimplications researchversus moneyquality of lifepowerful increasesincreases savingconcretely framedmeaning happinesscultivating admirationadmiration brandsbrands warmthcompetence landinglanding goldengolden quadrantmoney effecteffect shiftingshifting productdecisions personalhappiness givingtime askask effectgood brandsbrands badrelationship strengthpurchasing goalexamined constructsnonprofit organisationnonprofit organizationkulturelle identitätcultural identityadvertising effectsnon profitsseen warmprofits competentcompetent firmfirm stereotypesstereotypes mattermoney bankbank feelingprosocial goalstime telltell distantdistant appealappeal promotionpromotion imminentimminent appealappeal preventionhappiness affectsaffects choicepeople rolerole identityidentity givingimpact life
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Years of publications: 2001 - 2019

The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata

Jennifer Aaker


Alternative spellings:
Jennifer L. Aaker

B: 1967 Palo Alto, Calif.
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Source: Wikimedia Commons

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Jennifer Aaker (born January 15, 1967, California) is an American behavioural scientist and General Atlantic Professor and Coulter Family Fellow at the Stanford Graduate School of Business. She is known for her research on time, money, and happiness. Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award. (Source: DBPedia)

Profession

  • Psychologin
  • Affiliations

  • Stanford University. Graduate School of Business
  • External links

  • Gemeinsame Normdatei (GND) im Katalog der Deutschen Nationalbibliothek
  • Wikipedia (Deutsch)
  • Wikipedia (English)
  • NACO Authority File
  • Virtual International Authority File (VIAF)
  • Wikidata
  • International Standard Name Identifier (ISNI)

  • Official Website logo Official Website

    Google Scholar logo Google Scholar
    SSRN logo SSRN

    Publishing years

    2
      2017
    2
      2015
    5
      2014
    2
      2013
    11
      2012
    4
      2011
    7
      2010
    8
      2009
    9
      2008
    1
      2007
    1
      2005
    1
      2003
    1
      2002
    2
      2001

    Series

    1. Research paper series / Stanford Graduate School of Business (15)
    2. Working paper series / Center for Responsible Business, University of California (4)
    3. Stanford University Graduate School of Business research paper (2)
    4. Stanford University Graduate School of Business Research Paper (2)
    5. Stanford Graduate School of Business Research Paper (1)
    6. Working paper / Harvard Business School, Division of Research (1)
    7. Report / Marketing Science Institute (1)