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Jennifer Aaker (born January 15, 1967, California) is an American behavioural scientist and General Atlantic Professor and Coulter Family Fellow at the Stanford Graduate School of Business. She is known for her research on time, money, and happiness. Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award. (Source: DBPedia)
Q6178057
Publishing years
2
2017
1
2015
4
2014
1
2013
4
2012
2
2011
7
2010
7
2009
6
2008
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2007
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2005
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2003
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2001
Series
Research paper series / Stanford Graduate School of Business (15)
Working paper series / Center for Responsible Business, University of California (4)
Stanford University Graduate School of Business research paper (2)
Working paper / Harvard Business School, Division of Research (1)
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