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Dressler, Marc Pechlaner, Harald Zacher, Daniel Siegrist, Dominik Peters, Mike Pichler, Christina Pikkemaat, Birgit Raich, Frieda Schaffner, Dorothea Steckenbauer, Georg Christian Lehmann Friedli, Therese Stettler, Jürg Taufer, Barbara Tischler, Stephanie Trombitas, Mila Weber, Fabian Zehrer, Anita Lymann, Roland Kieser, Sarah Gabriela Obermayer, Nóra Bauer-Krösbacher, Claudia Kovari, Edit Bieger, Thomas Beritelli, Pietro Laesser, Christian Amstad, Olivia Bandi Tanner, Monika Brück, Michael von Ketterer Bonnelame, Lea Buer, Christian Drescher, Franziska Federspiel, Esther Frölicher, Jonas Gardini, Marco A. Georgi, Dominik Hartl, Arnulf Zemp, Myrta All co-authors wineries technology transformation grape business strategic hospitality research digital model german study industry factors data sme harvest approach analysis kmu
Composed terms sme wineries digital transformation hospitality tourism grape harvest social web transformation grape wine brand small medium brand innovation wine industry brand management brand image family business grounded theory technology adoption grape harvesting brand positioning positioning configurations new technology strategic paths harvest technology previous research research wine factors termed mixed methods methods approach text data brand identity identity image tourism hospitality step clustering clustering algorithm innovation management online marketing internet marketing marketing management consumer behaviour tourism industry sensing technologies technologies roles roles technology adoption strategies strategies digital harvesting sme
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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata
Ivan Paunović Dr. Alternative spellings: Ivan Paunovic
Profession Economist
Affiliations Centrum für Entrepreneurship, Innovation und Mittelstand
Publishing years Series St. Galler Schriften für Tourismus und Verkehr (1)