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GND: 1253838208


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advertising researchsocial webadvertising effectsadvances advertisingconsumer behavioursocial mediadesign thinkingdesigning communicatingcommunicating experienceconsumer responseemotional appealsmoderating roleproduct placementmarketing managementonline marketinginternet marketingconsumer perceptionsperceptions sustainabilitysustainability labelslabels alternativealternative foodfood networksnetworks productproduct placementsplacements visualvisual socialmedia rolerole prominenceprominence presentationpresentation influencerinfluencer advancesresearch xiiixiii frontiersfrontiers advertisingadvertising consideringconsidering shapesshapes formsforms advancesresearch xivxiv harderharder betterbetter fasterfaster strongerstronger advertisingadvertising communicationcommunication immediacyimmediacy sustainabilitysustainability changemanagementchangemanagement turbulententurbulenten zeitenzeiten möglichkeitenmöglichkeiten grenzengrenzen klassischerklassischer modellemodelle praxispraxis advancesresearch volvol xiixii communicatingcommunicating designingdesigning consumingconsuming authenticityauthenticity narrativenarrative curricularecurriculare implementierungthinking designingexperience constructconfusion advertisingresearch lacklack controlcontrol alteralter associativebrands effectsunfamiliar brandsforms bestmedia hurtsocial normnudge foodpreferences choice
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Years of publications: 2011 - 2025

The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata

Martin K. J. Waiguny


Prof. Dr.

Alternative spellings:
Martin Waiguny

Affiliations

  • IMC Fachhochschule Krems
  • External links

  • Gemeinsame Normdatei (GND) im Katalog der Deutschen Nationalbibliothek
  • Open Researcher and Contributor ID (ORCID)
  • Deutsche Digitale Bibliothek
  • NACO Authority File
  • Virtual International Authority File (VIAF)


  • Publishing years

    2
      2025
    2
      2024
    2
      2023
    1
      2022
    2
      2021

    Series

    1. European Advertising Academy (3)
    2. Advances in advertising research (2)