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GND: 1268118621


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consumer behavioursocial webbrand managementluxury goodsrelationship marketingvirtual realityadvertising effectsartificial intelligencebrand imagemarketing managementvirtuelle realitätcustomer centriccelebrity endorsementcustomer integrationonline marketinginternet marketingkünstliche intelligenzcelebrity werbungcentric supportdigital eraservice qualityonline handelonline retailingemerging economies
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Years of publications: 2009 - 2025

The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata

Varsha Jain


Prof. Dr.

Affiliations

  • Mudra Institute of Communications (Ahmedabad)
  • Roberto C. Goizueta Business School
  • External links

  • Gemeinsame Normdatei (GND) im Katalog der Deutschen Nationalbibliothek
  • Open Researcher and Contributor ID (ORCID)
  • NACO Authority File
  • Virtual International Authority File (VIAF)


  • Publishing years

    6
      2025
    9
      2024
    9
      2023
    7
      2022
    2
      2021
    1
      2020
    5
      2019
    2
      2018
    2
      2017
    5
      2016
    4
      2015
    1
      2014
    2
      2013
    1
      2012
    1
      2011
    1
      2009

    Series

    1. Sharma, H., Jain, V. & Mogaji, E (1)