17 records from EconBiz based on author Name

1. Consumer behaviour

abstract

Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world's most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent's University London.--Back cover

Sethna, Zubin;
2023
Type: Lehrbuch; Kompendium ;

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2. The future is in the past : a framework for the Marketing-Entrepreneurship Interface (MEI)

Hansen, David J.; Deacon, Jonathan H.; Pascal, Vincent; Sethna, Zubin;
2020
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link
Citations: 17 (based on OpenCitations) Cited By

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3. Consumer behaviour

Sethna, Zubin; Blythe, Jim;
2019
Type: Lehrbuch; Kompendium ; Fallstudie; Case study; Textbook;

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4. Contemporary global marketing

Sethna, Zubin; Fakoussa, Rebecca; Evans, Geraint;
2019
Type: Aufsatz im Buch; Book section;

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5. Consumer behaviour

Sethna, Zubin; Blythe, Jim;
2016
Type: Lehrbuch; Kompendium ; Textbook;

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6. Exploring entrepreneurial marketing

Miles, Morgan P.; Gilmore, Audrey; Harrigan, Paul; Lewis, Gemma; Sethna, Zubin;
2015
Type: Aufsatz in Zeitschrift; Article in journal;

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7. Entrepreneurial species : influences of business and social contexts on indigenous and non-indigenous types

Sethna, Zubin; Jones, Rosalind; Edwards, Richard;
2014
Type: Aufsatz in Zeitschrift; Article in journal;

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8. Indigenous and non-indigenous entrepreneurs : the significance of business and social contexts

Sethna, Zubin; Jones, Rosalind; Edwards, Richard;
2014
Type: Aufsatz in Zeitschrift; Article in journal;

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9. Entrepreneurial marketing : global perspectives

Sethna, Zubin;
2013
Type: Sammelwerk; Collection of articles of several authors;

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10. Entrepreneurial marketing : global perspectives

abstract

This book presents important theoretical developments with regard to research at the Entrepreneurship and Marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective

Harrigan, Paul; Jones, Rosalind; Sethna, Zubin;
2013
Availability: Link

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