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GND: 129009091


Click on a term to reduce result list Information symbol The result list below will be reduced to the selected search terms. The terms are generated from the titles, abstracts and STW thesaurus of publications by the respective author.

consumer behaviourpoint salekognitive prozessepoint of salekognitiver prozessprozesse pointsale qualitätqualität datenerhebungsmethodendatenerhebungsmethoden konsumentenforschungconsumer behaviorretail tradeself controlshopping orientationkonsumentenforschung kognitiveconsumer cognitioncognition pointonline handelonline retailingsales promotionretail outletgain loselose taxonomytaxonomy individualindividual levellevel gainsgains losseslosses associatedassociated consumptionconsumption reductionreduction indulgeindulge reducereduce crosscross countrycountry investigationinvestigation consumptionconsumption patternspatterns followingfollowing pandemicpandemic lockdownslockdowns exploratoryexploratory shoppingshopping attentionattention affectsaffects storestore explorationexploration unplannedunplanned purchasingpurchasing balancingbalancing balancebalance selfcontrol mechanismsmechanisms compulsivecompulsive buyingbuying shoppingorientation influencesinfluences effectivenesseffectiveness monetarymonetary nonmonetarypromotions shoppingorientation stablestable consumerconsumer dispositiondisposition influenceinfluence consumersevaluations retailercommunication dualdual stepstep dualdual processprocess modelmodel advertisingadvertising effectseffects implicationsreducing negativenegative impactemotionen ikeike kognitivesale resultstracing study
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Years of publications: 2004 - 2024

The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata

Oliver B. Büttner


Prof. Dr.

Alternative spellings:
O. B. Büttner
Oliver Büttner
Oliver Bernd Büttner

Biblio: Promotion an der Wirtschaftswissenschaftlichen Fakultät der Univ. Göttingen; akad. Mitarb. am Lehrstuhl für Strategische Kommunikation der Zeppelin Univ. Friedrichshafen, Forschungsschwerpunkte: Konsumentenverhalten am Point of Sale, Vertrauen und E-Commerce, Entwicklung und Validierung von Methoden für die Konsumentenforschung

Profession

  • Psychologe
  • Affiliations

  • Universität Wien. Fakultät für Psychologie
  • Universität Duisburg-Essen. Abteilung für Informatik und Angewandte Kognitionswissenschaft
  • External links

  • Gemeinsame Normdatei (GND) im Katalog der Deutschen Nationalbibliothek
  • International Standard Name Identifier (ISNI)
  • Open Researcher and Contributor ID (ORCID)
  • Deutsche Digitale Bibliothek
  • Virtual International Authority File (VIAF)
  • International Standard Name Identifier (ISNI)


  • Publishing years

    2
      2024
    1
      2021
    2
      2015
    2
      2014
    2
      2013
    5
      2009
    1
      2005
    2
      2004

    Series

    1. Beiträge zur Tracking-Forschung (2)
    2. SpringerLink / Bücher (1)
    3. Gabler Edition Wissenschaft / Interaktives Marketing (1)
    4. Beiträge zur Marketingwissenschaft (1)