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GND: 130177520


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consumer behaviourinvestor relationscommodity marketingfirm performanceindustry commoditizationevolving marketingmarketing competitionrelationship marketingmarketing managementinterkulturelle beziehungencross cultural relationsinterkulturelles managementcustomer relationshiprelationship managementcustomer satisfactionperformance linkcost leadershipbrand managementproduct designbehavioral economicskulturelle identitätcultural identityinternational marketingmarketing standardizationstandardization mattermatter firmmanagement firmperformance mediatingmediating rolerole businessbusiness strategystrategy understandingunderstanding industrycommoditization naturenature rolerole evolvingkulturell bedingtesbedingtes investorenverhalteninvestorenverhalten ausgewählteausgewählte problemeprobleme kommunikationskommunikations informationsprozessesinformationsprozesses investorneuroökonomie grundlagengrundlagen methodenmethoden anwendungenmodellierung investorenverhalteninvestorenverhalten implikationenimplikationen interkulturellesinvestor marketing
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Years of publications: 2003 - 2024

The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata

Martin Reimann


Prof. Dr.

Alternative spellings:
M. Reimann

B: 1978
Biblio: Fellow an der University of Southern California, Brain and Creativity Institute, Los Angeles ; Schwerpunkte: Marketingstrategie, Konsumentenverhalten

Profession

  • Economist
  • Affiliations

  • Instituto Tecnológico y de Estudios Superiores de Monterrey
  • University of Arizona
  • Otto-von-Guericke-Universität Magdeburg
  • External links

  • Gemeinsame Normdatei (GND) im Katalog der Deutschen Nationalbibliothek
  • Wikipedia (Deutsch)
  • Wikipedia (English)
  • Deutsche Digitale Bibliothek
  • Virtual International Authority File (VIAF)
  • Wikidata

  • Google Scholar logo Google Scholar
    SSRN logo SSRN

    Publishing years

    2
      2024
    1
      2023
    1
      2022
    1
      2017
    2
      2014
    1
      2013
    8
      2012
    8
      2011
    4
      2010
    3
      2009
    1
      2008
    1
      2006
    3
      2005
    2
      2003

    Series

    1. Gabler-Lehrbuch (2)
    2. Working paper series (1)
    3. Freiberg working papers (1)
    4. Journal of neuroscience, psychology, and economics (1)
    5. Gabler Edition Wissenschaft / Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis (1)
    6. Integratives Marketing — Wissenstransfer zwischen Theorie und Praxis (1)
    7. SpringerLink / Bücher (1)
    8. Freiberger Arbeitspapiere (1)