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relationship marketingcustomer valueconsumer behaviourmarketing managementmarket researchcustomer relationshiprelationship managementmarketing theoryb to b marketingbusiness to business marketingcustomer engagementcustomer lifetimelifetime valuecustomer equityfirm performance
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V. Kumar
Prof. Dr.
Alternative spellings: V. K. Kumar Virender Kumar
B:1957 Biblio: Center for Excellence in Brand & Customer Management, J. Mack Robinson School of Business, Georgia State University, Atlanta, United States ; B.Sc. (Engineering) Indian Inst. of Technology 1979; B.Sc. (Industrial management) Indian Inst. of Technology 1981
Profession
Betriebswirt
Affiliations
Huazhong-Gongxueyuan
Prin. L. N. Welingkar Institute of Management Development and Research
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