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Publishing years
3
2025
4
2024
9
2023
5
2022
3
2021
4
2020
9
2019
14
2018
14
2017
11
2016
9
2015
1
2014
10
2013
23
2012
5
2011
4
2010
9
2009
8
2008
3
2007
3
2006
1
2005
3
2004
1
2003
5
2002
2
2001
2
2000
2
1999
1
1998
1
1997
2
1995
1
1994
Series
Legends in marketing (11)
Springer Texts in Business and Economics (2)
Springer texts in business and economics (2)
Faculty & research / Insead : working paper series (2)
Palgrave Executive Essentials (1)
Journal of creating value (1)
Journal of the Academy of Marketing Science (1)
SpringerLink / Bücher (1)
Journal of marketing (1)
SAGE texts (1)
Elgar original reference (1)
Arbeitspapiere des Lehrstuhls für Innovation, Neue Medien und Marketing (1)
Foundations and trends in marketing : FTMKT (1)
International journal of forecasting (1)
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers (1)
The result list below will be reduced to the selected search terms. The terms are generated from the titles, abstracts and STW thesaurus of publications by the respective author.
