Please select the name from the list. If the name is not there, means it is not connected with a GND -ID?
GND: 131405241
Click on the author name for her/his data, if available
List of co-authors associated with the respective author. The font size represents the frequency of co-authorship.
Click on a term to reduce result list
The result list below will be reduced to the selected search terms. The terms are generated from the titles, abstracts and STW thesaurus of publications by the respective author.
b
Match by:
Sort by:
Records:
The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata
Paul E. Green
Alternative spellings: Paul Green Paul Edgar Green
Paul E. Green (4 April 1927 – 21 September 2012)) was a US marketing professor and statistician. He was S.S. Kresge Professor of Marketing, and later Professor Emeritus at the Wharton School, University of Pennsylvania. He was the founder of conjoint analysis and one of "major architects of modern marketing science and practice", having popularised the use of Bayesian statistics, multidimensional scaling, clustering, and qualitative data analysis within the marketing discipline. He wrotemore than sixteen books and 200 articles on market research-related subjects. His seminal article, "Conjoint Analysis in Consumer Research: Issues and Outlook," has been cited more than 750 times in ISI and has some 4,000 citations on Google Scholar. In 1980 he became a Fellow of the American Statistical Association. In 1996 the Journal of Marketing Research established the Paul E. Green Award for the best article in the Journal of Marketing Research was established in his honour. He was the recipient of many awards including: The Parlin Award for Advancement of Science in Marketing, the AMA/Irwin Marketing Educator of the Year Award, The Outstanding Marketing Educator Award, and the Lifetime Achievement in Marketing Research Award and he was also the subject of a biographical outline in the Legends of Marketing, series published by Sage Publications. (Source: DBPedia)
Q2059362
Publishing years
7
2017
1
2009
10
2007
1
2004
1
2003
1
1996
1
1990
3
1989
2
1988
1
1987
1
1986
2
1982
1
1978
1
1976
2
1975
2
1973
2
1970
1
1967
1
1966
1
1964
Series
Legends in marketing (7)
International series in quantitative marketing : ISQM (1)
Marketing Science Institute Series (1)
Editor's series in marketing (1)
Prentice-Hall international series in management (1)
The result list below will be reduced to the selected search terms. The terms are generated from the titles, abstracts and STW thesaurus of publications by the respective author.
