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GND: 131883283


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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata

Steffen Müller


Dr.

Biblio: von 2006 bis 2011 Senior Marketing Consultant bei der Siemens AG in Nürnberg; von 2011 bis 2014 Vice President Corporate Market Research bei der Hilti AG in Schaan; seit 2014 Dozent und Leiter der Fachstelle Behavioral Marketing an der ZHAW School of Management Law in Winterthur; Schwerpunkte: Kundenmanagement, Marketing, Analytics und Pricing

Affiliations

  • Zürcher Hochschule für Angewandte Wissenschaften. School of Management and Law
  • Friedrich-Alexander-Universität Erlangen-Nürnberg
  • External links

  • Gemeinsame Normdatei (GND) im Katalog der Deutschen Nationalbibliothek
  • Deutsche Digitale Bibliothek
  • Virtual International Authority File (VIAF)
  • Wikidata
  • International Standard Name Identifier (ISNI)


  • Publishing years

    1
      2024
    1
      2022
    2
      2021
    1
      2019
    1
      2018
    1
      2017
    1
      2006

    Series

    1. Kohlhammer Edition Marketing (2)
    2. Schriften zum innovativen Marketing (1)