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reference pricingproduct differentiationpricing pharmaceuticalsprice competitionÖkonometrisches modelleconometric modelbrand drugspharmaceuticals referencegeneric marketadvertising genericconsider therapeutictherapeutic marketmarket potentiallypotentially pharmaceuticalpharmaceutical firmsfirms firmsfirms offeroffer horizontallyhorizontally differentiateddifferentiated branddrugs branddrugs newnew treatmenttreatment patentpatent protectionprotection introducedintroduced profitsprofits sufficientsufficient covercover entryentry costscosts brandbrand drugdrug lostlost patentpatent facesfaces competitioncompetition firmfirm offeringoffering genericgeneric versionversion perceivedperceived lowerlower qualityquality modelmodel allowsallows comparecompare genericgeneric referencepricing grpgrp therapeutictherapeutic referencepricing trptrp referencepricing nrpnrp competitioncompetition strongeststrongest trptrp resultingresulting lowestlowest drugdrug pricesprices medicalmedical expendituresexpenditures trptrp providesprovides lowestlowest profitsprofits patentpatent holdingholding firmmaking entryentry newnew drugtreatment likelygrp distortschoices exposinghealth risksauswirkung parallelimporten
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