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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata

Wolfgang Mayerhofer


Dr.

B: 1952
Biblio: Prof. an der Wirtschaftsuniversität Wien

Profession

  • Economist
  • Affiliations

  • Institut für Werbewissenschaft und Marktforschung
  • External links

  • Gemeinsame Normdatei (GND) im Katalog der Deutschen Nationalbibliothek
  • Deutsche Digitale Bibliothek
  • NACO Authority File
  • Virtual International Authority File (VIAF)
  • International Standard Name Identifier (ISNI)


  • Publishing years

    1
      2018
    3
      2016
    2
      2015
    3
      2014
    3
      2013
    3
      2012
    2
      2011
    5
      2010
    5
      2009
    6
      2008
    5
      2007
    3
      2006
    1
      1995

    Series

    1. Empirische Marketingforschung (5)
    2. SpringerLink / Bücher (2)
    3. Gabler Research / Werbe- und Markenforschung (1)
    4. Gabler Edition Wissenschaft / Werbe- und Markenforschung (1)