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Alexander Fischer
Dr. rer. oec.
Alternative spellings: A. Fischer
B:1977 Biblio: Juniorprofessor für Marketing an der Schumpeter School of Business and Economics, Bergische Universität Wuppertal (seit 2010); Schwerpunkte: Markenmanagement, Kommunikation, Konsumentenverhalten, verhaltenswissenschaftlliche Grundlagen der Marketingforschung
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