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Kevin Lane Keller
Prof. Dr.
Alternative spellings: Kevin L. Keller Kevin Lane Keller Kjewin Ljejn Kjelljer Kevin Lejn Keller
B:1956 Biblio: Experte für Maketingstrategien, Lehrtätigkeit, Autor der "bible of branding" ; Betriebswirt
Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the at . He is most notable for having authored Strategic Brand Management (Prentice Hall, 1998, 2002, 2008 and 2012), a widely used text on brand management. The book is focused on the "how to" and "why" of brand management, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. He has published his research in the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research. In addition, Philip Kotler selected Keller to be his co-author on the most recent edition of Kotler's market-leading text Marketing Management. Keller was formerly on the faculty at the Stanford Graduate School of Business, the University of California, Berkeley and the University of North Carolina at Chapel Hill. He has served as a visiting professor at Duke University and the Australian Graduate School of Management. He is an alumnus of Cornell University, Carnegie-Mellon University and Duke University. In the private sector, Keller often acts as a consultant on branding, speaks at industry conferences, and helps to manage the rock band The Church. Keller currently resides in Etna, New Hampshire. (Source: DBPedia)
Q6396753
Publishing years
4
2023
3
2022
3
2021
5
2020
1
2018
4
2017
10
2016
4
2015
4
2014
1
2013
12
2012
3
2011
7
2010
16
2009
9
2008
4
2007
3
2006
1
2004
3
2003
1
2002
4
2001
1
1999
2
1998
3
1997
1
1993
2
1991
2
1987
1
1986
Series
Report / Marketing Science Institute (6)
Always learning (3)
wi wirtschaft (2)
Tuck School of Business working paper / Tuck School of Business at Dartmouth (2)
Pearson one series (2)
Journal of marketing (1)
Legends in consumer behavior (1)
Pearson one (1)
wi - Wirtschaft (1)
Research paper series / Graduate School of Business, Stanford University (1)
The result list below will be reduced to the selected search terms. The terms are generated from the titles, abstracts and STW thesaurus of publications by the respective author.
