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Christian Grönroos
Prof. Dr.
Alternative spellings: C. Grönroos
B:1947 Biblio: Gastprofessor in Arizona State University; Stanford University, USA ; Lund University and Karlstad University, Sweden ; University of Auckland, New Zealand ; Nankai University, P.R.China ; Thammasat University, Thailand
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Christian Grönroos (born 16 January 1947) is a Finnish academic focused on service and relationship marketing. His research interest is to "develop marketing based on a service logic: promise management and marketing; transforming manufacturing into service business." Dr. Christian Grönroos is since 1999 Professor of Service and Relationship Marketing (prior to that 1984–1999 Professor of International and Industrial Marketing) at Hanken School of Economics Finland (Svenska handelshögskolan) and chairman of the board of the research and knowledge centre CERS Centre for Relationship Marketing and Service Management of this business university. He is an Honorary Professor at Nankai University and Tianjin Normal University, P.R.China as well as at Oslo School of Management, Norway. Between 2001 and 2007 he served as Guest Professor of Service Management at Lund University Sweden. (Source: DBPedia)
Q4356111
Publishing years
3
2023
1
2021
2
2020
1
2019
7
2017
2
2016
6
2015
5
2014
11
2013
3
2012
5
2011
3
2010
4
2009
1
2008
5
2007
2
2006
1
2005
1
2003
2
2000
2
1999
1
1998
2
1997
2
1996
2
1995
4
1993
3
1990
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1989
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1988
6
1987
2
1985
2
1984
2
1982
1
1981
1
1980
3
1979
2
1978
Series
Meddelanden från Svenska Handelshögskolan (28)
Legends in marketing (9)
Forskningsrapporter från Svenska Handelshögskolan (2)
The result list below will be reduced to the selected search terms. The terms are generated from the titles, abstracts and STW thesaurus of publications by the respective author.
