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Publishing years
1
2024
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2023
3
2017
2
2015
2
2014
6
2013
3
2010
3
2009
4
2008
1
2007
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2006
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2003
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2000
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1996
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1989
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1987
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McGraw-Hill Higher Education (1)
McGraw-Hill series in marketing (1)
Proceedings series / American Marketing Association (1)
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