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Donald R. Lehmann
Prof. Dr.
Alternative spellings: Donald Lehmann D. R. Lehmann
Donald R. Lehmann (born 1944) is the George E. Warren Professor of Business Professor at Columbia Business School. A Fellow of the American Marketing Association, he is known for his work on choice and decision making, innovation, and new product development. Lehmann receive his BA from Union College, and his doctorate from Purdue University in 1969 . His doctoral thesis "Choice among similar alternatives : an application of a model of individual preference to the selection of television shows by viewers" was written under the supervision of Frank Bass. (Source: DBPedia)
Q77175505
Publishing years
4
2023
3
2022
3
2021
11
2020
2
2019
3
2018
5
2017
4
2016
5
2015
9
2014
4
2012
4
2011
9
2010
5
2009
7
2008
3
2007
1
2006
4
2005
1
2003
3
2002
1
2001
1
1999
3
1998
3
1997
1
1996
1
1994
2
1993
2
1991
1
1990
3
1989
1
1988
2
1987
4
1986
2
1985
Series
Report / Marketing Science Institute (8)
Tuck School of Business working paper / Tuck School of Business at Dartmouth (2)
McGraw-Hill/Irwin series in marketing (2)
Research and the development of pedagogical materials : working papers (2)
Rotman School of Management working paper / University of Toronto Rotman School of Management (1)
Marketing letters : a journal of research in marketing (1)
Stanford University Graduate School of Business research paper (1)
The result list below will be reduced to the selected search terms. The terms are generated from the titles, abstracts and STW thesaurus of publications by the respective author.
