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city identificationplace marketinghigher perceivedresident citycustomer relationshiprelationship managementmodel outlinesperceived placeplace complexitysocial identity theorybranding destinationdestination versusversus placeplace effectseffects brandbrand complexitycomplexity identificationidentification residentsresidents visitorsvisitors residentidentification translatingtranslating customermanagement approachapproach placemarketing aimaim paperpaper determinedetermine conditioncondition residentsresidents enterenter strongstrong committedcommitted relationshiprelationship placeplace livingliving presentpresent modeloutlines citiescities strengthenstrengthen residentidentification increasingincreasing perceivedcomplexity modelmodel translatestranslates customermanagement crmcrm approachapproach fieldfield marketingmarketing customercustomer companycompany identificationidentification fieldfield placemarketing combinescombines developmentdevelopment socialsocial identityidentity organizationalorganizational identificationidentification hypothesizehypothesize strong
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