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Jörg Matthes
Dr. phil.
Alternative spellings: J. Matthes
B:1977 Biblio: Professor für Publizistik- und Kommunikationswissenschaft, Leiter der Abteilung für Werbeforschung an der Univ. Wien. - Forschungsschwerpunkte: Rezeptions- und Wirkungsforschung (insbesondere im Bereich der politischen Kommunikation), Werbepsychologie, Erhebungs- und Auswertungsmethoden.
Profession
Kommunikationswissenschaftler
Hochschullehrer
Affiliations
Universität Zürich. Institut für Publizistikwissenschaft und Medienforschung
Universität Wien. Institut für Publizistik- und Kommunikations-Wissenschaft
The result list below will be reduced to the selected search terms. The terms are generated from the titles, abstracts and STW thesaurus of publications by the respective author.
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