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economic value addedinnovation manualmanual integratedintegrated strategiesstrategies practicalpractical toolstools bringingbringing valuevalue innovationinnovation marketmarket customercustomer valuevalue strategicstrategic competencecompetence discretediscrete choicechoice experimentexperiment approachapproach europeaneuropean insightsinsights marketingmarketing managementmanagement customerscustomers actionaction fashionfashion marketingmarketing anthologyanthology viewpointsviewpoints perspectivesperspectives gordongordon willswills daviddavid midgleymidgley associationassociation martinmartin christopherchristopher royroy hayhursthayhurst londonlondon unwinunwintechnische innovationorganizational changetechnological innovationsstrategisches managementdiskrete entscheidung
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