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Wayne D. Hoyer
Prof.
Alternative spellings: W. D. Hoyer
Biblio: Inhaber des James L.Bayless/William S. Farish Fund Chair for Free Enterprise an der McCombs School of Business, University of Texas; Fachgebiet: Marketing, Konsumentenverhalten; Ph.D. ; Ph.D. in Consumer Psychology form Purdue Univ. in 1980 ; Gasttätigkeiten an den Universitäten Mannheim, Münster, Otto Beisheim School of Mangement, Bern (Schweiz), Cambridge (UK) und der Thammasat Univ. in Thailand
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