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GND: 138098603


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new productconsumer behaviourinnovation diffusioncorporate social responsibilitydiffusion modelsshareholder valuefirm performancemarketing managementmarketing behaviorlag platformpricing strategybundling strategystrategisches managementinternationales marketinginternational marketingcorporate socialsocial performanceinformation technologymodels newproduct acceptancenon familybrand managementfamily businessstrategic managementarabische staatenarab countriesmathematisches modellcross platformplatform spilloverviral contentquasi experimentaleffects brandarab worldmillion consumersproduct diffusionbusiness synergymodels innovationnew platformgame theoryneues produktfinancial performancemanagement teams
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Years of publications: 1975 - 2025

The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata

Vijay Mahajan


B: 1948
Biblio: ehemaliger Dekan der Indian School of Business; hat den John P. Harbin Centennial Chair in Business an der McCombs School of Business der University of Texas in Austin inne; berät multinationale Unternehmen

Profession

  • Economist
  • Unternehmensberater
  • Affiliations

  • Edwin L. Cox School of Business
  • McCombs School of Business
  • External links

  • Gemeinsame Normdatei (GND) im Katalog der Deutschen Nationalbibliothek
  • Open Researcher and Contributor ID (ORCID)
  • Bibliothèque nationale de France
  • Deutsche Digitale Bibliothek
  • Virtual International Authority File (VIAF)
  • Wikidata
  • International Standard Name Identifier (ISNI)


  • Publishing years

    1
      2025
    1
      2023
    1
      2022
    2
      2020
    1
      2019
    1
      2018
    4
      2017
    2
      2016
    3
      2015
    4
      2014
    4
      2013
    3
      2012
    4
      2010
    4
      2009
    2
      2008
    1
      2007
    1
      2006
    2
      2004
    1
      2002
    2
      2001
    1
      2000
    3
      1999
    2
      1997
    1
      1996
    1
      1995
    2
      1994
    2
      1993
    2
      1991
    2
      1990
    1
      1989
    2
      1988
    1
      1987
    5
      1986
    8
      1985
    1
      1983
    1
      1979
    1
      1975

    Series

    1. Report / Marketing Science Institute (3)
    2. Series on econometrics and management sciences (2)
    3. Legends in marketing (1)
    4. International series in quantitative marketing (1)
    5. Sage university papers / 7, Series: "Quantitative applications in the social sciences" (1)
    6. Sage University papers / Quantitative applications in the social sciences (1)
    7. Working paper (1)