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Yoon, Sukki Kim, Yeonshin Kim, Seeun Yoo, Chan Yun Choi, Yung Kyun Choi, Dongwon Bang, Hye Jin Bakpayev, Marat King, Karen Whitehill Reid, Leonard N. Yoo, Kyunga Kim, Youn-Kyung Morimoto, Mariko Oh, Sangdo Kim, Jooyoung Sauer, Paul L. Yim, Mark Yi-Cheon Lim, Dongjae Han, Nah Ray Kim, Yeonshin Oh, Sang Do Kim, Sujin Van Esch, Patrick Kim, Min-Seong Childs, Michelle L. Taylor, Charles Raymond Kim, Jungkeun Yu, Jay Hyunjae All co-authors konsumentenverhalten advertising werbung werbewirkung brand appeals environmental markenimage social effects consumer media anthropomorphism impact altruistic evaluations study effort comparative fundraising wohltätigkeit charity altruismus altruism emotion südkorea vergleich comparison digital message differences guilt desirability
Composed consumer behaviour mobile marketing advertising effects social web brand image online marketing internet marketing artificial intelligence künstliche intelligenz charitable behavior south korea digital advertising message assertiveness desirability feasibility feasibility appeals appeals social social media consumer responses effort investment investment persuasiveness persuasiveness comparative comparative study study environmental advertising united states korea moderating role brand credibility mobile anwendung mobile application mobile communications prospect theory e mail advertising age age generative generative ai ai message assertiveness price price discounts discounts differences differences hedonic hedonic utilitarian utilitarian consumption consumption covid covid threat threat luxury luxury advertising advertising awe
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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata
Tae Hyun Baek Dr. Alternative spellings: T. H. Baek Tae Hyun Baek Baek Tae Hyun Tae Hyun Baek Biblio: Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, USA
Profession Kommunikationswissenschaftler
Affiliations Seong gyun gwan dae hag gyo University of Kentucky Indiana University Southeast (New Albany, Ind.)
Q82867516
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