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advertising industryjourney endend dynamicdynamic frameworkframework entrepreneurialentrepreneurial processesprocesses capitalscapitals relatingrelating earlyearly stagestage businessbusiness exitexit advertisingadvertising agencyagency compensationcompensation clientclient evaluationevaluation switchingswitching costscosts extensionextension agencyagency serviceservice qualityquality tolerancetolerance creativecreative businessbusiness serviceservice relationshipsrelationshipsprinzipal agent theorieagency theoryswitching behaviourbusiness servicesressourcenorientierter ansatzresource based view
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